Analytics
Vexrail provides analytics dashboards to help you understand how your campaigns are performing and make data-driven optimization decisions.
Dashboard Metrics
The advertiser dashboard displays key metrics at the top of the page:
- Available Funds -- Your current wallet balance.
- Currently Serving -- Number of active campaigns.
- Total Products -- Number of products across all projects.
- Active Projects -- Number of projects with active campaigns.
Below the summary cards, you will see a cost breakdown by project.
Daily Stats
The daily stats section provides detailed performance data with two chart views:
Performance Overview
A line chart showing trends over time. Use this to spot patterns and track how your performance changes day to day.
Daily Breakdown
A bar chart showing the same metrics in a daily breakdown format. Use this to compare specific days.
Available Metrics
| Metric | Description |
|---|---|
| Total Cost | The total amount spent across the selected scope and time period. |
| Click Count | The total number of clicks on your promoted products. |
| Average CPC | The average cost per click (total cost divided by click count). |
| Impression Count | The number of times your products were shown in AI conversations. |
Filtering
You can filter analytics data by:
- Project -- View stats for a specific project or across all projects.
- Campaign -- Drill down to a specific campaign within a project.
- Date range -- Select a custom date range to analyze.
Tips for Using Analytics
- Compare time periods -- Use the date range filter to compare performance week-over-week or month-over-month.
- Monitor CPC trends -- If your average CPC is consistently near your base CPC bid, consider whether you need to adjust.
- Track click-through rate -- Compare impressions to clicks to gauge how relevant your product placements are.
- Check by campaign -- Use the campaign filter to identify your best and worst-performing campaigns.